Organizational identity is a mechanism that mediates between external pressures and. Pdf the dynamics of organizational identity researchgate. But i actually prefer the manual operation here, it gives a little bit of craftsmanship still to the. A reader oxford management readers hatch, mary jo, schultz, majken on.
The dynamics of organizational identity mary jo hatch. Balmerw leeds university business school, maurice keyworth building, university of leeds, ls2 9jt, uk, school of. The topic of organizational identity has been fast growing in management and organization studies in the last 20 years. Constructing organizational identity abstract although the field of organizational identity has generated a great deal of interest among organizational theorists in recent years, many of the empirical studies conducted to date. Organizational identity a reader pdf edited by mary jo hatch and majken schultz. Organizational identity presents the classic works on organizational identity alongside more current thinking on the issues. Organizational identity and its implication on organization. Over time, and especially in times of organizational decline, important identity attributes can atrophy, leaving the organization misaligned with its current and future competitive demands. Relations between organizational culture, identity and image.
Addresses the relationship between organizational culture, identity and image. Organizational identity and identification and their impact. Argues that contemporary organizations need to define their corporate identity as a bridge between the external position of the organization in its marketplace and other relevant environments, and internal meanings formed within the organizational culture. Revitalizing organizational identity to spark turnaround. National identity, globalization and the discursive. As internally consistent organizational identity claims facilitated through stories and myths can facilitate.
Relations between organizational culture, identity and image mary jo hatch cranfield school of management, cranfield university, cranfield, uk, and majken schultz copenhagen business school, copenhagen, denmark one of the primary challenges faced by contemporary organizations stems from the breakdown of the boundary between their internal and. In this paper, we present a longitudinal study of organizational responses to environmental changes that induce members to question aspects of their organizations identity. Identity regulation as organizational control producing the appropriate individual, mats. But to get the most out of such an approach, three essential elements must be aligned. The influence of societal culture on organizations has. Mirroring the process by which identity is mirrored in the images of others. Organizational identification is concerned with the question who am i in relation to the organization. The view taken here is that organizational identity is an ongoing process that behaves like a conversation between the organizational self as expressed by its culture and images held by key stakeholders. Social identity, organizational identity and corporate identity. As a research topic, organizational identity is related to but clearly separate from organizational culture and organizational image hatch and schultz, 1997. Academic research key issues in organizational identity and. Organizational identity a reader edited by mary jo hatch and majken schultz oxford management readers. Closely related to this concept of organizational identity are the notions of organizational image and organizational culture.
Identity is an important aspect of the organization that can help it attract human, financial, and other resources critical for success. Offers an analytical framework using the concepts of. She is affiliated with the center for organizational time at the department of organization. The dynamics of organizational identity mary jo hatch and majken schultz abstract although many organizational researchers make reference to meads theory of social identity, none have explored how meads ideas about the relationship between the i and the me might be extended to.
Organizational identity is more concerned with the internal employee relationships to the organization and corporate identity is concerned with the external. Are the strategic stars aligned for your corporate brand. Modeling organizational identity dynamics abstract this paper presents a processbased theory of organizational identity dynamics. Pdf the concept of organizational identity is often confused with similar concepts such as organizational culture or organizational image.
Her research interests are located at the interface between organization theory, strategy, and communication studies and include identity and image, corporate branding, and reputation management. Organizational identity, image, and adaptive instability. Linking identity, reputation, and the corporate brand. Organizational identity is seen as a basis for employee identification with the organization dutton, duckerich and harguail, 1994. It assumes a larger perspective than work identity the identity individuals assume when in a workrelated context and organizational behavior the study of human behavior in. The effect of organizational culture on organizational. Although many organizational researchers make reference to meads theory of social identity, none have explored how meads ideas about the relationship between the i and the me might be extended to identity processes at the organizational level of analysis. By these definitions, hatch and schultz mark out organizational identity, culture, and image as distinct phenomena. Companies are increasingly seeing the benefit of a corporate branding strategy.
This paper presents a processbased theory of organizational identity dynamics. Recently, mary jo hatch and majken schultz hatch, m. Presents classic works on organizational identity and the best current thinking. Organizational identity and culture in the context of managed. The researchers concluded that material memory forms were particularly important. Relations between organizational culture, identity and image relations between organizational culture, identity and image mary jo hatch. The organizational identity of gp the tale of the old man. Organizational identity, image, and adaptive instability, dennis a. In particular, researchers question whether identity can be seen as enduring when todays organizations exist in a world of accelerating change and many are now set up as loosely structured networks. Majken schultz is professor of management and organization studies at copenhagen business school since 1996. Selfabsorption and selfseduction in the corporate identity game.
It is one thing to suggest that organizational identity occurs as the result of a set of processes that continuously cycle within and between cultural selfunderstandings and. Hatch and schultz s work is exceptional in this regard. Corporate brand management university of twente student theses. Schultz and hernes 20 found that, on two occasions during an eightyear period, actors in lego group used several memory forms textual, oral, and material to involve their companys history in its organizational identity reconstruction process. Identity studies focus on how organizations define themselves and what they stand for in relation to both internal and external stakeholders. Towards an integrated understanding of processes, patternings and products joep p. Hatch and schultzs work is exceptional in this regard. They perceived organizational continuity as existing in the balancedresponsible behavior of an. Combining ethnography and grounded theory methods with engaged scholarship, our work sits between research and practice, speaking directly to the experience of managers at the same time. Argues that contemporary organizations need to define their corporate identity as a bridge between the external position of the organization in. Revisiting identity has also been cited as an important way for selfmanaged teams to handle critical incidents oliver and roos, 2003.
This book presents the classic works on organizational identity alongside more current thinking on the issues. Ranging from theoretical contributions to empirical studies, the readings in this volume address the key issues of organizational identity, and show how these issues have developed through contributions from such diverse fields of study as sociology, psychology. While looking at various aspects of organizational life, these three concepts are related and often impact upon each other hatch and schultz, 1997. On the other hand, organizational identity and organizational image are also interrelated with each other dutton.
Also, in the corporate brand toolkit developed by hatch and schultz 2001 the gaps between strategic vision, organizational culture and corporate image serve to identify key problem areas for corporate brands. Strongly interdisciplinary, drawing on research from such diverse fields of study as sociology, psychology, management studies and cultural studies. Hatch and shultz 2002 offer four processes rooted in individual identity theory that form identity and may be grafted into the organizational identity construct. Bringing the corporation into corporate branding among the changes that businesses make as they move toward globalization is a shift in marketing emphasis from product brands to the corporate brand e. Combining ethnography and grounded theory methods with engaged scholarship, our work sits between research and practice, speaking directly to the experience of managers at the same time that. Organizational identity and culture in the context of.
While many organizational researchers make reference to meads theory of social. Organizational identity is a critical organizational perception that guides organizational members interpretation of the issues facing the organization. The dynamics of organizational identity mary jo hatch, majken. This cited by count includes citations to the following articles in scholar. The dynamics of organizational identity, mary jo hatch and majken schultz section iii. Organizational identity established the construct of identity at the organizational level and described it as the sum of three types of claims claims of an organizations central character, claims of its distinctiveness from other organizations, and claims of temporal continuity that tie the present organization to its history. Social identity, organizational identity and corporate. It examines how the construct has been operationalized and measured. In this article we define organizational analogs for meads i and me and explain how these two phases of. In summarizing the dynamics of organizational identity, hatch and schultz 2002 have stated that organizational identity is not an aggregation of perceptions of an organization resting in peoples heads, it is a dynamic set of. This article presents top and middle managers experiences and understandings of how organizational identity and culture were entangled with transformational change as it unfolded over a 5year period. Pdf the dynamics of organizational identity semantic. Ranging from theoretical contributions to empirical studies, the readings in this volume address the key issues of organizational identity, and show how these issues have developed through contributions from such diverse fields of study as sociology. But what hatch and schultz largely omit is an explanation of the mechanisms and machinations of these processes.
Majken schultz is a professor at the department of intercultural communication and management at copenhagen business school. Although many organizational researchers make reference to meads theory of social identity, none have explored how meads ideas about the relationship between the i and the me might be extende. The dynamics of organizational identity majken schultz. Figure 2 how the organizational i and me are constructed within the processes. This paper proposes a preliminary framework outlining external and intraorganizational factors that contribute to the construction of organizational identity. Pdf the dynamics of organizational identity semantic scholar. Constructing organizational identity abstract although the field of organizational identity has generated a great deal of interest among organizational theorists in recent years, many of the empirical studies conducted to date share some important methodological limitations. For the authors, organizational identity is a relational construct defined mainly as tity is created by the interaction of external and internal factors, which are image and culture hatch and schultz, 2002. Relations between organizational culture, identity and. Nevertheless, these phenomena do not operate in isolation but exist in dynamic relationships by which identity and culture, and identity and image, influence one another.
The conceptual framework that we propose in this paper observes how during strategic change organizational practices may form an important point of reference both in the construction and the enactment of organizational identity. Exploring the role of organizational culture davide ravasi bocconi university. Administrative science quarterly toward a theory of the. We offer a model of organizational identity dynamics built on four processes linking organizational identity to culture and image. Hatch and schultz mean that these concepts are theoretically connected. Bocconi, italy johan van rekom faculteit bedrijfskunde, erasmus universiteit rotterdam, the netherlands abstract the constructs of organizational identity and. The corporate culture hatch and schultz 2001 describe is similar to aspects urde 2003 links to core values, such as internal brand identity and. Gioia, schultz and corley, 2002, this is also a discernable theme in work on both social and corporate identity. Our findings highlight the role of organizational culture as a source of cues supporting sensemaking action carried out by leaders as they reevaluate their conceptualization of their organization, and as a platform. Jun 01, 2006 in this paper, we present a longitudinal study of organizational responses to environmental changes that induce members to question aspects of their organizations identity. Organizational identity constitutes mental representations of how organizational members define themselves as social group in terms of practices, norms, and values and understand themselves to be different from members of other. In addition, she is an international research fellow at the centre for corporate reputation at.
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